Marketing is needed for any business. Without it, consumers will not know new products and new consumers cannot be targeted. I have paid good money in the past for various marketing campaigns, but I was never truly satisfied with them. Most were good, and a few were just an idea or two short of great. I decided to look into copywriting courses in Singapore to see if that was something I could swing into my schedule because I knew that I had ideas, but I did not have the knowledge on how to be a good copywriter.
I was able to find a course at Orita Sinclair that definitely fit my schedule. It was just four classes, and each one lasted for three hours. That might not seem like a lot of time to devote to something so important, but it was plenty. I was able to learn about the basics of brand awareness and identity, two things that are very important. I also learned how to make the copy fit around the targeted demographics I was trying to reach. I learned how to use social media sites to my advantage too, and what kind of copy really brings the results to the forefront.
After the course was completed, I learned how to recognize trends, and it actually worked. I still use people to help me with this, but I have a much bigger say in what will work and what will not now. I handle my own social media accounts for the company too, and that is where I see the biggest change. There is a lot more interaction because my copy is hitting the right people, now that I know how to do that. Taking a 12 hour course really changed the landscape for my business, and I am beyond happy with the results.