Marketing is needed for any business. Without it, consumers will not know new products and new consumers cannot be targeted. I have paid good money in the past for various marketing campaigns, but I was never truly satisfied with them. Most were good, and a few were just an idea or two short of great. I decided to look into copywriting courses in Singapore to see if that was something I could swing into my schedule because I knew that I had ideas, but I did not have the knowledge on how to be a good copywriter.
I was able to find a course at Orita Sinclair that definitely fit my schedule. It was just four classes, and each one lasted for three hours. That might not seem like a lot of time to devote to something so important, but it was plenty. I was able to learn about the basics of brand awareness and identity, two things that are very important. I also learned how to make the copy fit around the targeted demographics I was trying to reach. Continue reading I Learned How to Write Copy